Search Engine Optimization Specialist

As an SEO Specialist with 13 years of experience, you will play a crucial role in developing and executing strategies to enhance organic and paid search traffic for our website. Your primary responsibilities will involve collaborating with cross-functional teams to boost our site's visibility, improve search engine rankings, and optimize overall performance across various online platforms. Your expertise in digital marketing, particularly in corporate marketing and product promotion, will be instrumental in this role. Additionally, familiarity with the product development or IT services industry would be advantageous for this position. Your key responsibilities will include conducting thorough keyword research, implementing both on-page and off-page SEO strategies, and performing comprehensive website audits to identify opportunities for enhancing site speed, structure, and mobile-friendliness. You will closely monitor website performance metrics utilizing tools such as Google Analytics and Search Console, while also working collaboratively with the content team to optimize content for improved keyword targeting. Remaining updated on the latest SEO best practices, trends, and algorithmic changes will be crucial to your success in this role. You should possess a minimum of 13 years of proven SEO experience, a solid understanding of SEO principles, ranking factors, and industry best practices, as well as hands-on experience with various SEO tools including Google Analytics, Search Console, SEMrush, and Moz. Moreover, your proficiency in managing and optimizing paid search campaigns through platforms such as Google Ads, Bing Ads, or social media advertising will be highly valued. Basic knowledge of HTML/CSS and website optimization techniques, along with strong analytical and communication skills, are essential requirements for this position.,