Search Engine Optimization Specialist- Healthcare

Job Description: As a Search Engine Optimizer (SEO) in the healthcare industry, you will be responsible for developing and implementing effective SEO strategies tailored to healthcare content and services. Your key responsibilities will include conducting keyword research based on medical terminology, optimizing website content to improve organic search visibility, performing technical SEO audits, tracking keyword rankings and website traffic, collaborating with content and development teams, and staying updated with search engine algorithm changes and healthcare industry-specific marketing trends. Key Responsibilities: - Develop and implement effective SEO strategies specifically tailored to healthcare content and services - Conduct in-depth keyword research based on medical terminology and patient search behavior - Optimize website content, service pages, blogs, and other digital assets to improve organic search visibility - Perform regular technical SEO audits and resolve issues affecting search engine performance - Track and report keyword rankings, website traffic, and conversion rates using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc. - Collaborate with the content and development teams to ensure best SEO practices are followed - Stay updated with search engine algorithm changes and healthcare industry-specific marketing trends Qualifications Required: - Minimum 3 years of SEO experience in the healthcare domain - Proven track record of improving search rankings and increasing organic traffic - Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog) - Good understanding of healthcare terminology, digital patient acquisition, and medical content strategy - Basic knowledge of HTML/CSS and CMS platforms (especially WordPress) - Strong analytical, problem-solving, and communication skills Company Additional Details: The company provides benefits such as cell phone reimbursement, health insurance, paid sick time, and Provident Fund. (Note: The application question regarding the years of experience in SEO within the healthcare sector is required to be answered during the application process.) Job Type: Full-time,