Search Engine Marketing - SEM

Job Title:

Experience Required: Minimum 3 Years

Location: Thane, Mumbai.

Employment Type: Full-time

Job Summary:

Senior SEM Paid Marketing Strategist with at least 3 years of hands-on experience managing paid campaigns across Google Ads and Facebook (Meta) Ads

Key Responsibilities

• Plan, develop, and execute strategic Google Ads and Facebook Ads campaigns.
• Perform detailed keyword research, competitor analysis, and audience targeting to shape campaign strategy.
• Create high-performing ad copies, creatives, landing pages, and other marketing assets to enhance engagement and conversions.
• Monitor campaign performance and report on key KPIs including ROI, CTR, CPA, CPC, and Conversion Rates.
• Work closely with internal teams to ensure campaign alignment with overall marketing and business goals.
• Continuously track industry trends, platform updates, and best practices to recommend growth opportunities and performance improvements.
  

Requirements

• Minimum 3 years of experience in SEM & Paid Marketing across Google and Facebook Ads.
• Demonstrated success in planning, executing, and optimizing paid marketing campaigns.
• Strong understanding of keyword strategy, ad optimization, bidding strategies, analytics, and campaign scaling.
• Strong analytical skills with hands-on experience in Google Analytics, Excel, and other performance measurement tools.
• Excellent communication skills with the ability to work collaboratively with cross-functional teams.
• Bachelor's degree in Marketing, Business, or related field.
  

Added Advantage (Preferred)

• Google Ads Certification
• Meta (Facebook) Blueprint Certification