iTransparity is looking for Search Engine Marketing to join our dynamic team and embark on a rewarding career journey.
Keyword Research : Conduct in - depth keyword research to identify relevant search terms that potential customers use to find products or services. This includes selecting high - impact keywords and long - tail variations. Campaign Planning : Develop SEM campaigns, including setting campaign objectives, budgets, and target audiences. Plan the overall strategy for achieving desired results. Ad Creation : Create compelling and relevant text ads or visual ads (display ads) that resonate with the target audience. This involves writing persuasive ad copy and designing ad creatives. Bid Management : Set and adjust bid amounts for keywords or ad placements to achieve the desired ad position and manage costs effectively. Ad Extensions : Utilize ad extensions, such as callout extensions, site link extensions, and structured snippets, to enhance ad visibility and provide additional information to users. Quality Score Optimization : Improve the quality score of ads by ensuring keyword relevance, landing page quality, and ad click - through rates (CTR). A higher quality score can lead to lower advertising costs and better ad placements. Disclaimer : This job description has been sourced from a public domain and may have been modified by Naukri. com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

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Search Engine Marketing Professional