Script Writer / Content Strategist

1 - 3 years

2 - 6 Lacs

Posted:3 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

What is this role, really?


At Leap, were building one of the most ambitious content ecosystems in the

career and study abroad

space. we believe content is more than marketing - its how we educate, inspire, and earn trust at scale.
The

content strategist

is the storyteller-in-chief. Youll decide what stories we tell, how we tell them, and why they matter. From deep research to writing to shaping the final edit: youll be the creative engine driving Leaps YouTube, Instagram, and content being used .
This role is for someone who

lives & breathes content

who watches a reel and instantly thinks why did this work?, who writes like a creator, not a copywriter, and who can turn a counselors advice into something students binge.

What youll be doing


  • Find

    content opportunities

    ideas students actually care about through research, insights, and trends.
  • Write

    scripts and stories

    that are smart, simple, and scroll-stopping.
  • Collaborate with video editors, designers, and on-screen talent to

    bring ideas to life.

  • Convert long-form videos (like masterclasses) into

    short-form hits

    and evergreen explainers.
  • Analyse performance data (watch time, retention, engagement) and use it to shape your next big idea.
  • Build

    repeatable content IPs

    formats that scale, not one-offs.
  • Own the entire pipeline

    ideation scripting storyboarding publishing analysis.

Who you are?

  • a

    writer at heart

    words are your playground, and you love shaping ideas that stick.
  • a

    content nerd

    you study reels, podcasts, and YouTube for craft and psychology.
  • a

    strategic thinker

    you know what makes content perform, not just look good.
  • a

    team player

    you can jam with editors, creators, and educators to make ideas stronger.
  • a

    student of the internet

    always learning, always experimenting.
  • bonus 1: youve helped grow a brand or creator channel before (YouTube, Instagram, or similar).
  • bonus 2: if youre comfortable on camera.
  • 1-3 years of experience in

    content, scripting, or creative strategy

    (agency, creator, or brand).

Where this role can evolve

Today, youll shape Leaps storytelling across short and long formats. Tomorrow, youll build

new IPs

, scale channels, and lead the brand voice for millions of Indian students. Your ideas will directly influence reach, engagement, and trust.
This is a chance to build something iconic to make content thats useful and unforgettable.

Culture fit

  • you love writing and obsess over ideas.
  • you thrive in chaos and move fast.
  • you care deeply about quality but never let it slow you down.
  • you see feedback as a creative conversation.
  • youre hungry to learn, experiment, and grow fast.

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