Salesforce Analyst-Data Engineering+Marketing Data Cloud exp.

1 - 6 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

You are a Salesforce Data Cloud Consultant responsible for leading the end-to-end design, configuration, and deployment of Salesforce Data Cloud solutions. Your role involves translating marketing and data use cases into scalable CDP architectures and driving data unification across various channels. Key Responsibilities: - Lead Data Cloud implementation, including ingestion, harmonization, unification, and activation. - Design scalable data models across DLO, DMO, and DSO layers aligned with enterprise data standards. - Define and implement identity resolution, consent management, and data quality strategies. - Develop and optimize Calculated Insights and segment logic for business activation. - Collaborate with data engineering and integration teams for real-time and batch data flows. - Drive data governance, lineage, and audit processes within the CDP. - Mentor junior associates and contribute to Data Cloud capability and best-practice documentation. Required Skills: - Minimum 1-6 years of experience in Salesforce Data Cloud or equivalent CDP. - Strong expertise in data modeling, unification, and identity resolution frameworks. - Hands-on experience with cross-cloud activation (Salesforce Marketing Cloud, Sales/Service Cloud). - Solid understanding of data governance, security, and compliance in customer data platforms. - Strong stakeholder management, business acumen, and presentation skills. Good to have: - Salesforce Certified Data Cloud Consultant or Marketing Cloud Administrator. - Familiarity with API integrations, event streaming, or zero-copy federation setups. - Exposure to data visualization and activation tools (Tableau, CRM Analytics, Ad Studio). You are a Salesforce Data Cloud Consultant responsible for leading the end-to-end design, configuration, and deployment of Salesforce Data Cloud solutions. Your role involves translating marketing and data use cases into scalable CDP architectures and driving data unification across various channels. Key Responsibilities: - Lead Data Cloud implementation, including ingestion, harmonization, unification, and activation. - Design scalable data models across DLO, DMO, and DSO layers aligned with enterprise data standards. - Define and implement identity resolution, consent management, and data quality strategies. - Develop and optimize Calculated Insights and segment logic for business activation. - Collaborate with data engineering and integration teams for real-time and batch data flows. - Drive data governance, lineage, and audit processes within the CDP. - Mentor junior associates and contribute to Data Cloud capability and best-practice documentation. Required Skills: - Minimum 1-6 years of experience in Salesforce Data Cloud or equivalent CDP. - Strong expertise in data modeling, unification, and identity resolution frameworks. - Hands-on experience with cross-cloud activation (Salesforce Marketing Cloud, Sales/Service Cloud). - Solid understanding of data governance, security, and compliance in customer data platforms. - Strong stakeholder management, business acumen, and presentation skills. Good to have: - Salesforce Certified Data Cloud Consultant or Marketing Cloud Administrator. - Familiarity with API integrations, event streaming, or zero-copy federation setups. - Exposure to data visualization and activation tools (Tableau, CRM Analytics, Ad Studio).

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