Sales Trainer - West Zone

Job Responsibilities – Sales Trainer (GT & MT)

Industry: FMCG - Beverages
Channels: General Trade (GT) & Modern Trade (MT)

1. Training Program Design & Delivery

• Design and deliver sales training programs tailored to GT & MT channel needs.
• Develop onboarding training modules for new sales hires, including field induction plans.
• Conduct regular refresher training sessions to improve product knowledge, soft skills, and sales capabilities.

2. On-Field Coaching & Market Development

• Accompany sales team in the market for on-field coaching.
• Provide hands-on guidance on retail execution, sales pitch, objection handling, and visibility standards.
• Support sales reps in achieving KPIs like outlet coverage, order generation, and merchandising compliance.

3. Performance Tracking & Evaluation

• Assess training effectiveness through performance metrics and on-ground execution.
• Identify skill gaps through field observations and address them with targeted training.
• Share monthly training effectiveness reports with relevant stakeholders.

4. Channel-Specific Focus

• GT: Focus on distribution build-up, range selling, secondary sales, retailer engagement, visibility execution, and beat planning.
• MT: Emphasize planogram adherence, in-store promotions, promoter effectiveness, and relationships with key accounts/store managers.

5. Content Development

• Create relevant and engaging training content (presentations, videos, manuals, SOPs).
• Customize content for regional teams based on market maturity and brand focus.

6. Team Development

• Conduct Train-the-Trainer sessions for field supervisors or area sales managers.
• Drive a culture of coaching and learning within the field force.

7. Collaboration & Communication

• Work closely with ZSMs, ASMs, and Trade Marketing to align training initiatives with business goals.
• Coordinate with HR for training calendars, feedback mechanisms, and performance appraisals.

8. Behavioral & Soft Skills Training

• Deliver sessions on communication, negotiation, time management, customer handling, and team collaboration.
• Promote a sales mindset and motivation among field staff.

9. Compliance & SOP Adherence

• Ensure field teams understand and follow sales processes, reporting systems, and compliance standards.

Preferred Profile:

• 4–7 years of experience (FMCG or Beverage industry)
• Educational Qualification: Graduate (MBA preferred)
• Trainers with prior sales experience who are now actively training teams on-ground will be an added advantage

Key Skills & Expertise:

• Exposure to: GT, MT, HoReCa, E-commerce, Trade Marketing
• Ability to manage new joiners from induction to KPI achievement
• Strong in on-field coaching and one-on-one mentoring
• Effective in giving structured feedback
• Comfortable interacting with employees at all levels

If the above job role / requirement matches your profile, kindly share your CV at [email protected] or [email protected]

Job Type: Full-time

Pay: ₹500,000.00 - ₹800,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• Experience as a sales trainer in Beverage / Food / FMCG Industry?
• Experience of sales training in GT,MT,HORECA channel?

Education:

• Bachelor's (Preferred)

Work Location: In person