Sales Officer-Modern Trade

Sales & Revenue Generation

• Achieve Sales Targets:

  Meet or exceed monthly, quarterly, and annual sales targets for the assigned modern trade accounts.

• Drive Sales Growth:

  Develop and implement sales strategies to increase market share, product visibility, and sales volume within modern trade outlets.

• Negotiate and Secure Deals:

  Negotiate trade terms, pricing, promotions, and contracts with key retail buyers and category managers.

• Business Development:

  Identify and secure new modern trade outlets or chains to expand the company's presence.

2. Account & Relationship Management

• Build Strong Relationships:

  Establish and maintain long-term, favorable relationships with key stakeholders at retail chains, including store managers, buyers, and operational staff.

• Serve as a Point of Contact:

  Act as the primary liaison between the company and the modern trade accounts, addressing their needs, concerns, and inquiries.

• Collaborate with Internal Teams:

  Work closely with the marketing, supply chain, and finance teams to ensure seamless execution of promotions, product launches, and order fulfillment.

3. Merchandising & In-Store Execution

• Ensure Product Availability and Visibility:

  Monitor stock levels and ensure optimal product placement, display, and shelving.

• Implement Merchandising Plans:

  Execute promotional activities, in-store campaigns, and point-of-sale material (POSM) placements to maximize brand visibility and consumer engagement.

• Maintain Shelf Share:

  Work to increase the "share of shelf" for the company's products within the designated category.

• Manage FIFO:

  Ensure proper stock rotation (First-In, First-Out) to minimize product expiry and wastage.

4. Market Analysis & Reporting

• Monitor Market Trends:

  Conduct regular market visits to assess performance, gather insights, and stay updated on competitor activities, pricing, and promotions.

• Analyze Sales Data:

  Track and analyze sales data, performance metrics, and consumer behavior to identify opportunities and areas for improvement.

• Generate Reports:

  Prepare and submit regular sales reports, forecasts, and market intelligence reports to management.

5. Operational Duties

• Order Management:

  Process and manage sales orders efficiently and accurately to ensure timely delivery of products.

• Resolve Issues:

  Address and resolve customer complaints, operational issues, and supply chain challenges promptly.

• Credit & Collection:

  Follow up on customer payments and manage account receivables to ensure timely collection of dues.