Posted:5 hours ago|
Platform:
On-site
Full Time
Marketing focuses on creating demand and awareness for a product or service through activities like advertising, market research, and content creation, operating at the top of the sales funnel.
· Objective: To attract and generate interest in products and services, build brand awareness, and create leads.
· Scope: Broad, public-facing activities that aim to build long-term relationships and a positive brand image.
· Methods: Advertising, social media campaigns, content creation (like blogs and videos), market research, and public relations.
· Timeframe: Typically long-term, with results taking months to materialize.
Sales involve the direct interaction with customers to close deals and generate revenue, working lower in the funnel to convert leads. Both aim to drive revenue, but marketing uses a broader, long-term approach, while sales focuses on shorter-term, direct customer conversion.
· Objective: To directly sell products or services and close deals, resulting in immediate revenue.
· Scope: Direct, individual-focused interactions to convert potential customers into buyers.
· Methods: Direct communication like phone calls, emails, video calls, in-person meetings, and managing existing customer relationships.
· Timeframe: Typically short-term, with immediate conversion and results.
Job Type: Full-time
Work Location: In person
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