Sales & Marketing Executive

Company Description

Maraca is a fruit processing company based in Kerala, manufacturing fruit syrups, crushes and squashes across a range of fruit flavours. We are currently expanding our presence across the southern regions of India through multiple online retail platforms as well as on-trade channels. Our products are designed for versatile beverage applications, including crafted drinks and refreshment solutions.

Role Description

The Sales Marketing Executive will be responsible for building Maraca’s presence across pubs, restobars, cafés, hotels, and beverage-led outlets in Bangalore. The role focuses on introducing Maraca fruit squashes as a core ingredient for mocktails, cocktails, and crafted beverages, driving product trials, and ensuring sustained usage at the outlet level.

This is a field-intensive role that involves engaging directly with bartenders, bar managers, and outlet decision-makers to demonstrate product versatility, recommend beverage applications, and position Maraca as a preferred syrup/squash brand for on-trade beverage preparation.

Key Responsibility

• Identify and visit pubs, restobars, lounges, cafés, hotels, and beverage-focused outlets across Bangalore.
• Introduce Maraca fruit squashes to bartenders, bar managers, and procurement teams.
• Conduct product demos and tasting sessions, showcasing how Maraca squashes can be used in Mocktails, Cocktails, Signature crafted drinks & Non-alcoholic refreshers.
• Educate bar staff on flavour profiles, consistency, dilution ratios, and drink pairings.
• Encourage trial usage and secure product placement behind the bar.
• Work towards converting trials into regular usage and repeat orders.
• Build and maintain strong relationships with outlet staff and decision-makers.
• Coordinate with distributors / internal teams to ensure product availability at onboarded outlets.
• Track daily field activities, outlet feedback, trials conducted, and conversions.
• Collect market insights on competing brands, Pricing expectations, Popular flavours, and emerging beverage trends.
• Represent Maraca as a professional, reliable, and bartender-friendly brand in the on-trade market.

Required Skills & Qualifications

• Proven background in sales or marketing
• Experience working with pubs, bars, hotels, or restaurants is a strong advantage
• Fluency in English, Hindi and Kannada (mandatory)
• Strong communication, presentation, and persuasion skills.
• Must own a two-wheeler (bike/scooter) with a valid driving license
• Willingness to travel extensively within Bangalore
• Self-motivated, target-driven, and comfortable with field sales

Interested candidates can DM or share their resume at hr@maraca.in

Job Type: Full-time

Pay: ₹24,000.00 - ₹25,000.00 per month

Work Location: In person