Sales Manager - CSD, CPC

Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company (its Power Transmission and Distribution projects business has been demerged to form Bajel Projects Limited). Headquartered in Mumbai with a turnover of INR 4,662 crores (FY 2023 - 2024), it is a part of the $100 bn multinational conglomerate Bajaj Group founded by Shri Jamnalal Bajaj. The Company was established in 1938 and has stood the test for almost 85 years. It continues to enjoy consumer trust across various sectors it operates in and remains at the forefront of developing modern, technologically superior, and aesthetic products and solutions.

Bajaj Electricals business portfolio spans Consumer Products (Appliances, Fans, Cookware) and Lighting Solutions (Consumer and Professional Lighting). They are a front runner in the industry with their key brand offerings comprising BAJAJ, Nirlep, Morphy Richards and Nex. They have an expansive network of 18 branch offices, 660+ distributors, and 2 lakh retail outlets across India, combined with over 620 consumer care centres reaching 19,000 pin codes, fortifying their dominant presence in the consumer products sector. Under their Lighting Solutions business, they offer a wide range of innovative LED lamps and fixtures, including panels and battens, to consumers and are known for their prowess in street lighting, sports lighting, industrial commercial and infrastructural lighting, and undertaking specialised illumination projects on a turnkey basis amongst other solutions.

The Company believes in creating happiness with sustainability by focusing on the four key CSR pillars - Sustainability, Diversity & Inclusion, Employee Volunteering & Community Initiatives. Through their CSR initiatives, they enable sustained impact in environmental sustainability, education, health, arts & culture and community development achieved by direct implementation and via NGO partners.

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JOB PURPOSE

To achieve budgeted sales, collection & contribution targets for assigned area/ territory.

KEY RESPONSIBILITIES

1. To ensure cumulative sales, collection and contribution.
2. Increase market share and formulate strategies for market penetration.
3. Monitor & measure secondary sales of TSI on a fortnightly basis.
4. Coordinate stocks and bills.
5. Ensure product availability in all branches for billing and avoid delay in deliveries.
6. Regular monitoring of outstanding & over dues for faster collection and coordinate with HO team for the same.
7. Ensure proper branding of our products at canteens to increase visibility in canteens and increase sales.
8. Monitor BFA numbers & form 2 numbers.
9. Prepare sales forecasting and sales projection reports.
10. To provide market information on competitor's activities and suggest schemes. Collect data from market about market share, industry growth and competitors.

EDUCATIONAL QUALIFICATIONS

Graduation (any) + Post graduate diploma (sales and marketing) is preferred but not essential.

WORK EXPERIENCE

6-8 years of experience in selling directly or through channel sales preferably from consumer durable and or FMCG industry.

PREFERRED/ ADDITIONAL REQUIREMENT

Industry preference:- Consumer durable industry, home appliances/ Kitchen appliances, Luggage, FMCG.

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