Sales in-charge

Job Title: Sales In-Charge / Branch Sales Manager / Team Lead - Sales (Automotive)

Department: Sales

Reports To: Sales Manager

Job Summary: The Sales In-Charge is a key contributor to the sales team, responsible for achieving individual sales targets, providing exceptional customer service, and potentially guiding or mentoring junior sales associates. This role requires a deep understanding of automotive products, strong sales techniques, and a commitment to customer satisfaction. The Sales In-Charge plays a vital role in enhancing the dealership's reputation and driving revenue.

Key Responsibilities:

1. Sales Performance & Target Achievement:

• Proactively engage with prospective customers, understand their needs, and effectively present vehicle features, benefits, and specifications.
• Achieve and exceed monthly, quarterly, and annual sales targets for new and/or used vehicles, as well as related products and services (e.g., accessories, financing, insurance).
• Conduct test drives, demonstrate vehicle capabilities, and answer all customer inquiries thoroughly and accurately.
• Negotiate sales terms, prepare sales agreements, and finalize transactions in a professional and efficient manner.
• Utilize CRM systems to track leads, manage customer interactions, and follow up on sales opportunities.
• Stay updated on product knowledge, industry trends, competitor offerings, and market conditions.

2. Customer Relationship Management:

• Build and maintain strong, lasting relationships with customers, ensuring a positive purchasing experience from initial contact to vehicle delivery and beyond.
• Actively listen to customer needs and provide personalized recommendations.
• Handle customer inquiries, concerns, and complaints with professionalism and a commitment to resolution.
• Follow up with customers post-sale to ensure satisfaction and encourage referrals.
• Maintain a high level of customer satisfaction as measured by surveys and feedback.

3. Lead Generation & Prospecting:

• Identify and pursue new sales leads through various channels, including showroom walk-ins, online inquiries, phone calls, and referrals.
• Participate in dealership events, promotional activities, and off-site sales initiatives.
• Develop and implement personal prospecting strategies to expand the customer base.

4. Product Knowledge & Presentation:

• Possess comprehensive knowledge of all vehicle models, specifications, pricing, features, and available options.
• Clearly articulate the value proposition of different vehicles and how they meet customer needs.
• Effectively demonstrate vehicle technology and safety features.

5. Documentation & Compliance:

• Complete all sales-related paperwork accurately and completely, including sales contracts, finance applications, and registration documents.
• Ensure full compliance with all dealership policies, procedures, and local, state, and national regulations related to vehicle sales.
• Maintain organized records of sales activities and customer interactions.

6. Team Collaboration & Mentorship (if applicable):

• Collaborate effectively with sales managers, finance managers, service departments, and other dealership staff to ensure a smooth customer journey.
• Potentially guide or mentor junior sales associates, sharing best practices and product knowledge.
• Contribute to a positive and supportive team environment.

Qualifications:

• Experience: Proven experience (typically 3-5+ years) in automotive sales, with a strong track record of meeting or exceeding sales targets. Experience in a senior sales role or as a team lead is highly desirable.
• Sales Acumen: Demonstrated strong negotiation, closing, and prospecting skills.
• Customer Focus: Exceptional interpersonal skills and a genuine commitment to providing excellent customer service.
• Communication Skills: Excellent verbal and written communication abilities, with the capacity to explain complex information clearly.
• Product Knowledge: In-depth understanding of automotive products, market trends, and competitive landscape.
• Technical Proficiency: Familiarity with CRM software (e.g., Salesforce, HubSpot, or dealership-specific CRMs), Microsoft Office Suite, and online sales platforms.
• Organizational Skills: Strong organizational and time management skills, with the ability to manage multiple priorities.
• Problem-Solving: Ability to identify customer needs and offer effective solutions.
• Education: High school diploma or equivalent required; a Bachelor's degree in Business, Marketing, or a related field is a plus.
• Driver's License: Valid driver's license with a clean driving record.

Working Conditions:

• Primarily works in a showroom and office environment.
• May involve working evenings, weekends, and holidays, as is common in automotive retail.
• Fast-paced and target-driven environment.
• Requires standing, walking, and demonstrating vehicles for extended periods.

Job Type: Full-time

Pay: ₹18,000.00 - ₹22,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person