Sales Executive - Channel Sales (Vision Care)

JOB TITLE :Sales Executive / Senior Sales Executive

BUSINESS UNIT / FUNCTION :Vision Care

LOCATION :Mangalore

KEY RELATIONSHIPS :Distributors, ECPs, Retailers, Chemists etc

OBJECTIVES/ PURPOSE OF JOB

To be responsible for the targeted Sales delivery of the assigned territory for the year and to run the sales operations of the division as per systems and processes.

To maintain and Grow market share and maximize secondary & tertiary sales of Vision Care products in designated markets / customers.

To manage and expand distribution by identifying new locations / outlets and act as liaison between the company and distributor, distributor and the retailer / point-of-sale

KEY ACTIVITIES/ RESPONSIBILITIES

• Meet monthly sales targets secondary / tertiary.

• Identify and activate key accounts and channel opportunities in assigned area / territory.

• Establish effective and cost-efficient sales and service procedures for the accounts.

• Execute prescribed merchandising standards, promotions for key accounts at the local franchise level.

• Coordinate with senior management to develop monthly action plans for achieving targets.

• Drive volumes by creating additional vending points, introducing products and packs, managing promotions to drive consumption, in premise signage presence and brand pack display at prominent locations.

• Ensuring that all display material developed and executed at the local level are aligned with the regional policy on the same and duly approved.

• Identify opportunities for, plan and execute trade, consumer, and event promotions.

• Liaise with Corporate Marketing and Regional Operations to execute regional events and promotions.

• Channel marketing, sales activation at key accounts

• Planning & monitoring

• Relationship management

• Events, promotions, merchandising.

• Tracking and reporting competitive activities and Sales turnover

• Sales volume responsibility as per targets

• Budget responsibility as per targets

QUALIFICATIONS

Graduate, MBA preferred