Sales Copywriter

Job Type: Full-time
Working Hours: 6:00 PM IST to 3:00 AM ISTAbout roleWe are looking for an experienced Sales Copywriter to join our team and take ownership of outbound communication efforts that drive real engagement. This role is ideal for someone who has a deep understanding of the B2B sales journey and knows how to craft copy that gets resultsespecially in email outreach, follow-ups, and sales enablement content.Youll work closely with our sales and strategy teams to build messaging systems that are effective, scalable, and human-centereddesigned to increase response rates, accelerate conversations, and support overall growth.Key ResponsibilitiesWrite and manage high-performing sales outreach emails, including cold emails, follow-ups, re-engagements, and final touchpoints.Ensure all messaging is clear, relevant, and tailored to the right audience at the right time.Build and maintain messaging libraries that are easy to scale and customize by tone, lead type, or industry.Collaborate with sales strategists and account managers to align copy with campaign goals, lead intent, and buyer stage.Own messaging inside tools like Missive, Pipedrive, Notion, and contribute to workflow consistency.Analyze email performance and optimize subject lines, personalization, and send timing to increase response rates.Create and update sales enablement materials such as one-pagers, sales decks, and whitepapers.Support broader outbound initiatives with input on tone, messaging strategy, and content planning.Stay current with sales copy trends, B2B buyer behavior, and cold outreach best practices.Maintain consistency in tone and voice across all sales communication touchpoints.Desired SkillsMinimum 5 years of experience in sales copywriting, email marketing, or direct response writingProven success writing outbound email sequences that convert prospects into conversationsDeep understanding of audience tone, timing, and positioningAbility to explain and defend your copy choices with clarityStrong grasp of B2B buyer psychology and how to write across the buyer journeyProficiency with tools like Pipedrive, Missive, Notion, and other CRM or messaging platformsExperience writing with clear calls to action that generate real engagementOrganized, collaborative, and comfortable working cross-functionallyNice to HaveExperience writing for agencies, SaaS, or B2B service companiesFamiliarity with A/B testing, cold outreach strategies, and email analyticsPassion for building and scaling repeatable outbound messaging systemsAbility to write sales content beyond emaillike one-sheeters, sales decks, and landing page microcopy