Copywriter

Responsibilities

As an advertising copywriter, you'll work alongside graphic designers within the creative department of an advertising, media or full-service agency. You'll work with client briefs to conceive, develop and produce effective advertising campaigns. You'll focus on providing the written words ('copy') for an advertising campaign, while the graphic designers will deal mainly with the visual images. Copy can include:

• creating headlines, slogans, catchphrases, straplines and body copy for print collaterals/social media post
• writing for social media and quick commerce products
• Creating scripts for radio jingles, promotional videos and TV commercials.

You'll usually work in partnership with graphic designers to form a creative team working on creative briefs. You'll handle several client accounts at the same time, which makes the job varied and interesting.

As an advertising copywriter, you'll need to :

• familiarize yourself with your clients' products and services, the target audience and their competitors' activities
• liaise with clients and interpret their briefs
• develop creative ideas and concepts, often in partnership with the creative designers
• present ideas to the creative director for approval and development and then to your clients
• write clear, persuasive, original copy through the various iterations of the project
• proofread copy to check spelling and grammar
• amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients
• oversee campaigns through the production stage to completion
• work on several campaigns at once, sometimes under pressure and often to tight deadlines
• keep up to date with industry, economy, popular culture and trends
• Monitor the effectiveness of advertising campaigns.
• Must be aware of social media platforms

Must:

·      Understand how digital/social media creative/ ad calendars are being made

·      Understand what content format works in which platform. For e.g. Reels in Instagram , etc.

Experience: