Retention Marketing Executive (CRM) - NUA

Kae Capital - Nua

1 - 3 years

6 - 8 Lacs

mumbai

Posted:None| Platform:

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Skills Required

crm management loyalty programs campaign management excel

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Work closely with the retention team, and own up key metrics such as LTV and retention rate.
Cohort management - segment customer lists based on behaviors and personalize communication accordingly, using tools and customer level data.
Improve LTV and revenue by upselling and cross-selling in a goal-oriented manner.
Test email and sms campaigns, analyze key metrics, and identify opportunities to improve campaign performance.
Work closely with other teams to assist on cohort creation and insights for campaigns.
Create dashboards, data visualizations, and campaign and website performance reports.
Keep the marketing team up-to-date on current campaigns and share learnings of a/b tests to identify what parts of our CRM strategy is working.
Build strategies around email, SMS, Whatsapp and other CRM channels.
Conduct competitor analysis and study market trends to develop CRM marketing strategies

Qualifications & Skills:

1+ year of relevant experience.
Strong analytical mindset, and data reporting skills.
Self-starter with ability to handle multiple projects, and attention to detail.
Strong working knowledge of Microsoft Excel.
Familiarity with WebEngage and Interakt

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