Relationship Associate - Credit Life

Purpose of the Job

Managing the Group credit life business, across locations and to achieve business volume (premium) and desired penetration. Regularly engage and provide market update, training & drive the ASCs (Loan Centre) to implement the set processes and ensuring seamless functioning of Grp Cr Life product within ASCs. He/she will be closely working with the Retail Asset Teams of the Bank to sell Group credit life Scheme along with the bank s primary product. He/she would plan, monitor, coach, communicate and execute sales strategies and gain mind share of the bank officials (at all levels) and then provide feedback. He/she will also in turn work with the Group Operations to follow up on issuance and clearing of pendency, if any.

• Manage the Group business with the Bank employees

• Liaison with different departments for closure of the cases

• Champion product and process to drive top line sales through business sales team and maintaining penetration levels of group insurance products with channel partner.


• Coordinate and train key officials (ASSL, DSA, other bank officials) to enhance their understanding of the business to increase seller activisation


• Provide market feedback on competition and other products in the market.


• Manage and strengthen relationship through engagement with Partner s Zonal Leadership team, Ops & Credit Team, DSAs, SMs, Field Sales Staff at all levels and across functions. Values add in key initiatives to enhance attachment ration & business volume through training and service.

• Tracking penetration performance and publishing dashboards, along with Group Operations.


• To measure & monitor the various metrics (Files and sum assured Penetration rates, seller activation, Claim denial rates/ pending rates, rejection ratios , medical TATs etc)

  ,

  to minimize the same and adhere to TATs and contribute to product improvement.


• Monitoring and control process of Post Sales.


• Managing complete claims operation & end to end process.

Purpose of the Job

Managing the Group credit life business, across locations and to achieve business volume (premium) and desired penetration. Regularly engage and provide market update, training & drive the ASCs (Loan Centre) to implement the set processes and ensuring seamless functioning of Grp Cr Life product within ASCs. He/she will be closely working with the Retail Asset Teams of the Bank to sell Group credit life Scheme along with the bank s primary product. He/she would plan, monitor, coach, communicate and execute sales strategies and gain mind share of the bank officials (at all levels) and then provide feedback. He/she will also in turn work with the Group Operations to follow up on issuance and clearing of pendency, if any.

• Manage the Group business with the Bank employees

• Liaison with different departments for closure of the cases

• Champion product and process to drive top line sales through business sales team and maintaining penetration levels of group insurance products with channel partner.


• Coordinate and train key officials (ASSL, DSA, other bank officials) to enhance their understanding of the business to increase seller activisation


• Provide market feedback on competition and other products in the market.


• Manage and strengthen relationship through engagement with Partner s Zonal Leadership team, Ops & Credit Team, DSAs, SMs, Field Sales Staff at all levels and across functions. Values add in key initiatives to enhance attachment ration & business volume through training and service.

• Tracking penetration performance and publishing dashboards, along with Group Operations.


• To measure & monitor the various metrics (Files and sum assured Penetration rates, seller activation, Claim denial rates/ pending rates, rejection ratios , medical TATs etc)

  ,

  to minimize the same and adhere to TATs and contribute to product improvement.


• Monitoring and control process of Post Sales.


• Managing complete claims operation & end to end process.