Regional Manager - Yes Bank Branch Banking

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A.
Position Overview

Position Title

Regional Manager

Department

YES Bank Branch Banking

Level/ Band

Manager Level/401

Role Summary :

-
To manage sales and business objective of the cluster, meeting or
exceeding key targets

-
To ensure achievement of sales targets with optimal market coverage

-
To plan resource allocation and be responsible for financial
viability of the cluster.

-
To effectively lead and manage his sales team by providing them
with ongoing coaching

-
To ensure that the sale behavior, sales ethics and sales
practices of the sales team comply with company standards and regulations

-
To closely work with the branch / channel head to design sales
strategies and initiatives that will cause improvement of sales performanceacross business.

B.
Organizational Relationships

Reports To

Zonal Sales Manager

Supervises

KAM/AKAM/RM

Job Dimensions

Geographic Area Covered

Circle

Stakeholders Internal

Training

Product
Management

Marketing

Branch
Operations

Distribution
Operations

Stakeholders External

Channel
Partner

C.
Key Result Areas

Achieve ANP targets through assigned branches

Achieve pre-set business targets on
ANP, case count, active branch, active sales staff and various KPIs for designated branches/cluster

Develop joint business and
implementation plans with branch manager

Interact regularly with Sales/
operations team to set targets & achieve required sales

Initial grooming of the RMs in
presentation & selling skills

Make joint calls with sales team, if
required during the initial months

Accompany the sales team on calls with
high-ticket clients

Build up and maintain solid
relationship and rapport with partner s district managers, branch managers and all frontline sales

Training of the sales team

Provide on-going training to
partner s staff, including products, sales technique, prospecting, objection handling and sales operation and process etc.

To train the RMs on Presentation and
Selling Skills

Arrange various contests & events for the sales
team as well as the customers

Communicate all marketing and sales programs
to bank s frontline staff and ensure awareness and articulation

Fulfill the approval requirements

Analyze the customer response to
events to judge the feasibility of the events in terms of leads generated vs. the money spent

MIS & Reporting

Design and circulate business MIS and
reports to various stakeholder as required

Analyze data cuts on Business
Performance and share the findings with the supervisors

D.
Skills Required

Technical

Product/Subject matter expertise

Team Management skills

Mentoring skills

Business perspective & planning

Performance Management skills

Finance / Insurance industry
awareness

Interviewing skills

Self-management

Problem solving skills

Peer level co-ordination and
influencing skills

Behavioral

Essential

Desired

Interpersonal
skills

Communication
skills

Creative
thinking skills

Supervising/Leadership
skills