Referral Sales Executive

1. Referral Business Development

• Identify and develop relationships with potential referral sources:
• General practitioners, clinics, and nursing homes
• Diagnostic centers and small hospitals
• Corporate medical officers and industrial health units
• Community leaders, NGOs, and emergency support groups.
• Ambulance and emergency services

2. Relationship Management

• Conduct regular field visits to maintain consistent engagement with referral partners.
• Serve as the primary communication link between referral doctors and the hospital.
• Ensure timely updates on OPD schedules, doctor availability, new services, and ambulance facilities.
• Maintain long-term trust through prompt support and issue resolution.

3. Promotion of Hospital & Ambulance Services

• Promote hospital specialties, emergency care, trauma services, and health packages.
• Promote ambulance facilities (ACLS Ambulances), inter-hospital transfers, and corporate emergency support.
• Distribute referral pads, brochures, ambulance stickers, helpline cards, and marketing materials.
• Conduct presentations for clinics, corporate workplaces, educational institutions, and communities.

4. Coordination of Referred Patients

• Facilitate smooth coordination between referral partners and:
• OPD / Registration
• Diagnostics / Labs
• Emergency department
• Admission & Ward teams
• Ensure fast-track or priority services for referred patients.
• Track referral conversion and update partners as required.

5. Ambulance Services Coordination

• Serve as a liaison between referral sources, ambulance dispatch, emergency teams, and call center operations.
• Ensure timely ambulance arrangement for:
• Emergency cases
• Non-emergency transfers
• Inter-hospital / inter-city movement
• Corporate or industrial emergencies
• Provide real-time updates to families and referral doctors during ambulance movement.
• Coordinate with paramedics for smooth patient handover.

6. Ambulance Fleet Management Support

• Ensure ambulance fleet readiness by coordinating with:
• Paramedics
• Drivers
• ER / Operations Team
• Monitor availability, stationing, and deployment of ambulances.
• Ensure ambulances are clean, well-equipped, and maintained as per hospital standards.
• Coordinate preventive maintenance schedules and vehicle downtime.
• Report fleet performance to the operations/management team.

7. Reporting, MIS & Data Management

• Maintain referral database, ambulance call logs, and fleet utilization records.
• Analyze trends and suggest strategies to for improvements.
• Track local emergency service providers and their activities.
• Provide feedback to management for service improvements and strategic planning.

8. Customer Service & Issue Resolution

• Ensure referred patients receive timely, smooth, and professional service.
• Address concerns from referral partners, patients, or their families.
• Follow up on high-priority or repeated ambulance users (corporate or community) for feedback.
• Work with operations to resolve service bottlenecks.

9. Network

• Expand the hospitals market presence in assigned territories.
• Identify new growth opportunities for emergency and fleet integration.

10. Internal Collaboration

• Work closely with:
• Hospital operations
• Emergency & trauma care teams
• Paramedics and call center staff
• Marketing team
• TPA / Billing desk
• Support internal campaigns, emergency drills, CMEs, and promotional events.

11. Compliance, Safety & Professional Ethics

• Follow all hospital policies, safety procedures, and data confidentiality norms.
• Ensure ethical and transparent referral practices.
• Promote safe ambulance operations and adherence to regulatory standards.

Experience:

• Requires a minimum of one year of relevant experience in Healthcare related industry.
• Progressive Healthcare Sales & Marketing experience in a multi-site healthcare organization strongly preferred.

Skills and Competencies Required:

• Excellent communication, persuasion, and relationship-building skills.
• Strong understanding of healthcare marketing and sales practices.
• Ability to plan and execute field activities and campaigns independently.
• Familiarity with CRM systems and digital tools for tracking leads and performance.
• Willingness to travel locally and work flexible hours for events and client meetings.

Other:

• Requires the ability to travel in the service area on a regular basis.
• Knowledge of key industry business drivers, emerging medical trends, and performance metrics, and ability to leverage that knowledge to inform strategy.
• Strong communication, interpersonal, collaborative, and analytical skills with a customer focus; must be able to foster and maintain sound working relationships.
• Independently motivated and driven to achieve high goals and seek continuous improvement in knowledge and skills.
• Competencies for sales efficiency and effectiveness; discipline in goal setting, prospecting, networking, territory management, and time management. Skills in account management, needs assessment, value propositioning, handling objections and gaining agreement.
• Proficiency in MS Office - Word, Excel, Power Point.

- Aspirants are requested to E-mail resume in MS word format only along with photograph scanned and placed on resume and also with details on current and expected salary.

Application for the post of Referral Sales Executive at Manipal Hospital, Mysore

Mysore - Karnataka

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