Public Relation (PR) Professional

As a PR Specialist, your main responsibility will be to develop and implement PR strategies. This involves crafting messaging, planning campaigns, and identifying media opportunities to promote clients and the agency. You will also be required to build and maintain media relations by cultivating relationships with journalists and media outlets, responding to inquiries, and pitching stories effectively. Another key aspect of your role will be to create and distribute PR materials. This will involve writing press releases, news articles, social media posts, and other content to effectively communicate key messages to the public. Additionally, you will be responsible for organizing and managing PR events such as press conferences, media briefings, and other events to generate media attention. Monitoring media coverage and tracking and analyzing media mentions of clients and the agency will also be part of your duties. You will need to provide reports and identify trends based on the media coverage. In case of any crises, you will be expected to develop and execute communication plans to address negative publicity or reputational risks effectively. Collaboration with advertising teams to develop integrated marketing campaigns that align with PR goals will also be essential. You will work closely with advertising teams to ensure a cohesive approach in achieving the desired outcomes. Additionally, analyzing and reporting on PR performance by tracking key metrics, assessing campaign effectiveness, and providing recommendations for improvement will be part of your regular tasks. This is a full-time position with a day shift schedule, requiring your physical presence at the work location.,