Public Relation Executive: Fashion

Intelliquo is built around a core team of experts and reputation managers, providing expertise across various disciplines and market sectors. Our diverse skill set ranges from traditional PRs and creatives to digital natives, ensuring we offer the perfect solution for any client. We serve a mix of big names, small businesses, and individuals in industries such as business events, travel & hospitality, financial, fashion, music, security, energy, education, and not-for-profits and NGOs. Our services span from comprehensive reputation management to the creation of simple but effective communications.

Role Description

Job description:

Intelliquo is a multi-genre agency that works with leading brands and has a portfolio of vibrant start-ups to represent. We are looking for various positions to fill for an exciting and growing portfolio of brands, where you will get a 360-degree experience in all the facets of Public Relations.

The agency is seeking a Fashion & Lifestyle Public Relations Specialist to join the team. 

The ideal candidate will have a passion for the fashion and lifestyle industries, strong communication and networking skills, and a history of securing media coverage and boosting brand visibility. 

The specialist will be responsible for creating and implementing PR campaigns, building relationships with media and influencers, and developing content for target audiences.

 Responsibilities:

• Develop and execute PR plans aligned with client objectives and industry trends.

• Build and maintain relationships with journalists, editors, stylists, influencers, and industry stakeholders across various media platforms.

• Research, write, and distribute press releases and other PR materials.

• Pitch story ideas to media outlets and secure placements in top fashion and lifestyle publications and websites.

• Organize and coordinate events, product launches, fashion shows, and other promotional activities.

• Monitor media coverage and provide recommendations for future optimization.

• Manage crisis communications and develop strategies to protect and enhance brand reputation.

• Stay updated on fashion and lifestyle trends, industry news, and competitor activities. 

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Fashion, or a related field.

• Experience (typically 2-3 years) in fashion and lifestyle PR, ideally within an agency setting or working with multiple brands.

• Strong written and verbal communication skills, 

• Highly organized, with the ability to manage projects, prioritize tasks, and meet deadlines.

• Creative thinker with attention to detail and a strong aesthetic sensibility.

• Strong knowledge of the fashion and lifestyle industry, including current trends, designers, and key influencers.

Please send your Cvs -hr@intelliquo.in