Project Leader (MCX) - Customer CoE

Lead consulting projects (critical) Drive end-to-end delivery of projects for clients, ensuring clear objectives, timelines, and deliverables are met (along with inputs from Manager/ Senior Manager) Day-to-day work planning and team management. Take responsibility for scoping and delegating work streams; monitor and balance workloads within the team of analysts and associates Serve as the main point of contact for clients/ Bain case teams, providing strategic insights and ensuring client satisfaction. Insight Generation and Presentation Drive conversations through analytics to help uncover insights through data analysis and story-lining the deliverable to prove/disprove hypotheses in the best interest of the client/project Use dashboards and visualization tools (eg, Power BI, Tableau) to track KPIs and report on the effectiveness of marketing strategies. Leverage latest techniques (such as GenAI, predictive modelling, etc) to enhance data analysis as we'll as embed them in day-to-day activities Marketing analytics and research Conduct primary and secondary research to identify opportunities/ gaps and benchmark current marketing maturity of clients as per Bain proprietary frameworks and databases Develop tailored analysis using marketing tools (eg, Google Analytics) and analytical data sources (such as SEMRush, Similarweb, etc) to form a comprehensive outside-in view of client marketing/ sales functions Identify value at stake and size of prize through media spend analysis across channels and competitors Develop strategies to build new and strengthen existing digital channels, implementing new or enhanced omni-channel strategies, personalization techniques and connected experiences Understand basic design principles and apply them for strength and gap identification in UI/UX of client websites and mobile app interface Stay abreast of emerging marketing analytics tools and trends to ensure that the team offers cutting-edge solutions to clients and stakeholders Cross-Functional Collaboration: Work closely with senior leaders and internal teams (including data scientists, digital marketers, and product development), to ensure integration of data-driven insights across marketing initiatives across a range of industries (esp. Retail, Consumer Products, Financial Services) Brainstorm with the BCN Manager/Sr. Manager and Bain consulting/ specialist team on various aspects of a client project or new IP development Consistently provide responsible feedback, coaching and mentoring to analysts and associates working with them to address their professional development needs. Also conduct performance discussions, writing reviews for appraisal (as required) Contribute to the internal development of our practice through participation in areas such as business development, training, thought leadership and toolkit development, and recruiting About you Graduate (6-8 years) / Post-Graduate (3-5 years) (preferably MBA with strong academic background) At least 3-4 years of relevant work experience across high paced and detail oriented work setups (eg, top tier consulting, analytics etc) with good to have exposure to marketing analytics 1-2 years of demonstrated success leading small teams Strong hands-on experience in Microsoft Excel and PowerPoint, with high focus on attention to detail and delivering accurate, robust analysis Excellent communication skills with a demonstrated ability to present complex information to senior executives and clients in a clear, concise manner Strong understanding of the broader business context, including marketing trends, customer behaviors, and financial impact. Technical skills (good to have): Hands on experience with CX tools (eg, Qualtrics, Incquery) and concepts (Loyalty, Customer journeys, benchmarking, primary research) OR Hands on experience with digital marketing tools (eg, SEMrush, Similarweb, Sensor tower, etc). and concepts (media spend, SEO/ SEM, traffic/ channel analysis) Familiarity with marketing analytics platforms (eg, Google Analytics, Page Speed Insights) and working directly with 1P customer data Experience with any of the following topics is a plus - survey-based tools and analytics, diagnostics, data analytics and benchmarking Working proficiency in data visualization tools (Tableau, Power BI) is a plus