Programmatic Associate

Job Description: As a Programmatic Associate at Zeta Global, you will play a crucial role in data-driven programmatic campaign management across various digital channels. Your responsibilities include managing large cross-channel media budgets, optimizing performance-oriented campaigns, and ensuring effective end-to-end display campaign execution. You will collaborate closely with the US account management teams, delivering accurate set up, strategy, and execution for new launches. Additionally, you will be responsible for reporting, campaign updates, and optimization to achieve CPA/CTR goals. It is essential to have a strong analytical ability, 2+ years of experience in managing performance campaigns on display inventory, and a deep understanding of the programmatic ecosystem. Fluency in English and willingness to work during US Eastern Standard Time hours are required. Zeta DSP training will be provided, although experience with DSPs such as DV360/AppNexus is a plus. Responsibilities: - Manage large cross-channel media budgets to maximize ROI on performance-oriented campaigns - Work closely with US account management teams for accurate set up, strategy, and execution of new launches - Ensure effective end-to-end display campaign execution including tagging, trafficking, and optimization - Collaborate with the account management team to deliver reporting and campaign updates as necessary - Availability to work during US Eastern Standard Time hours Requirements: - 2+ years of experience managing performance campaigns on display inventory - Experience with DSPs like DV360/AppNexus is a plus - Demonstrated ability to optimize CPM inventory effectively to achieve CPA/CTR goals - Deep knowledge of the programmatic ecosystem - Strong analytical skills - Fluent in English In addition to the job requirements, Zeta Global is a data-powered marketing technology company that combines a vast proprietary data set with Artificial Intelligence to personalize consumer experiences and drive business growth for clients. The company's expertise spans across all digital marketing channels, offering end-to-end marketing programs for leading brands. Zeta Global's innovative technology, powered by the Zeta Marketing Platform, orchestrates acquisition and engagement programs that deliver scalable, repeatable, and sustainable results.,