Programmatic Associate

The Programmatic Associate position at Zeta Global involves managing data-driven programmatic campaign management across various digital channels. As a Programmatic Associate, you will be responsible for trafficking, optimization, and campaign reporting. You will work closely with the account management team to ensure the accuracy of setups, strategies, and executions for new launches. Additionally, you will be expected to manage large cross-channel media budgets across display channels with the goal of maximizing ROI on performance-oriented campaigns. The ideal candidate for this role should have at least 2+ years of experience in managing performance campaigns on display inventory. While Zeta DSP training will be provided, experience with DSPs such as DV360 or AppNexus is a plus. A successful candidate should have a demonstrated track record of effectively optimizing CPM inventory to achieve CPA/CTR goals. Deep knowledge of the programmatic ecosystem, analytical ability, and fluency in English are essential requirements for this position. Zeta Global is a data-powered marketing technology company renowned for its innovation and industry leadership. Founded in 2007 by David A. Steinberg and John Sculley, the company leverages a proprietary data set of over 2.4 billion identities and Artificial Intelligence to personalize consumer experiences and drive business growth for clients. The Zeta Marketing Platform powers end-to-end marketing programs for leading brands across digital marketing channels such as Email, Display, Social, Search, and Mobile. This position requires the willingness to work during US Eastern Standard Time hours. If you are a detail-oriented individual with a passion for programmatic display and video campaign management, this could be an exciting opportunity for you to contribute to cutting-edge marketing campaigns at Zeta Global.,