3 Programmatic Ecosystem Jobs

The Programmatic Associate position at Zeta Global involves managing data-driven programmatic campaign management across various digital channels. As a Programmatic Associate, you will be responsible for trafficking, optimization, and campaign reporting. You will work closely with the account management team to ensure the accuracy of setups, strategies, and executions for new launches. Additionally, you will be expected to manage large cross-channel media budgets across display channels with the goal of maximizing ROI on performance-oriented campaigns. The ideal candidate for this role should have at least 2+ years of experience in managing performance campaigns on display inventory. While Zeta DSP training will be provided, experience with DSPs such as DV360 or AppNexus is a plus. A successful candidate should have a demonstrated track record of effectively optimizing CPM inventory to achieve CPA/CTR goals. Deep knowledge of the programmatic ecosystem, analytical ability, and fluency in English are essential requirements for this position. Zeta Global is a data-powered marketing technology company renowned for its innovation and industry leadership. Founded in 2007 by David A. Steinberg and John Sculley, the company leverages a proprietary data set of over 2.4 billion identities and Artificial Intelligence to personalize consumer experiences and drive business growth for clients. The Zeta Marketing Platform powers end-to-end marketing programs for leading brands across digital marketing channels such as Email, Display, Social, Search, and Mobile. This position requires the willingness to work during US Eastern Standard Time hours. If you are a detail-oriented individual with a passion for programmatic display and video campaign management, this could be an exciting opportunity for you to contribute to cutting-edge marketing campaigns at Zeta Global.,

Must have Skills: Functional Skills and Experiences Problem solving and debugging skills Good interpersonal and communication skills Flexible in working outside of core business hours at short-notice Should have excellent written and verbal communication skills Technical Skills (Basics): MySQL/Oracle database knowledge on Linux Operating system Web technologies & Networking Good To Have: Experience with DSPs is a plus. Knowledge on programmatic ecosystem. Personal Qualities : Strong customer service and support focus with a desire to deliver a high-quality service Self-motivated and highly professional with ability to lead and take ownership and responsibility Ability to multi-task, work under pressure and to tight deadlines A desire to learn and improve skills and knowledge Fast learner, energetic and enthusiastic Adaptable and flexible to business demands Positive can-do attitude Team player Soft spoken, work oriented, conscientious. Good decision making and problem-solving skills. Friendly, reliable, positive and acts appropriately and proactively.

The core responsibility of the Manager - Sales in Mumbai is to build and sustain the Mediasmart business for the respective region. This involves penetrating direct brand partnerships, fostering agency relations, and establishing thought leadership within the branding ecosystem. We are seeking experienced brand sales enthusiasts with an entrepreneurial mindset to replicate and scale the platform's success within India, mirroring its global achievements. Engage at leadership levels with top advertisers to create joint business plans and drive them to success. Systematically drive thought leadership within the branding ecosystem for your brand. Build an active sales pipeline for large Agency/Trading Desk deals and Brand IO business, ensuring quarterly goal achievement for the region as the regional leader. Lead sales for Affle's MediaSmart programmatic and proximity platform, CTV, and mDMP proposition to leading agencies, trading desks, and advertisers in the region. Instil a culture of collaboration and accountability among the team. Drive revenue growth by activating new accounts and enabling the direct sales team to boost programmatic revenue. Optimize programmatic platforms for maximum revenue generation. Conduct periodic evaluation of RTB programs, identify new opportunities, and present growth recommendations. Provide periodic reporting and analysis of programmatic efforts. Establish and maintain strong relationships with programmatic players in the market. Collaborate with global Client Services, Supply, and Marketing teams to ensure success for onboarded clients. Attend industry events to represent mediasmart and identify growth trends in the digital advertising ecosystem. Required Skills: - 3-5 years of experience - Background in Big 5 Agency Groups or Platform Sales for a DSP/DMP/Martech industry - Good understanding of mobile ad tech and programmatic ecosystem - Strong relationships with top media agencies, Trading desks, and advertisers - Self-starter, goal-oriented, and able to work independently - Experience in guiding deals involving global collaboration - Familiarity with sell-side dynamics, particularly supply-side platforms - Excellent communicator and service-oriented leader About Affle: Affle is a global technology company with a proprietary consumer intelligence platform that enhances marketing ROI through contextual mobile ads and reducing digital ad fraud. Affle powers integrated consumer journeys for marketers through its Affle2.0 Consumer Platforms Stack, including mediasmart, Appnext, Jampp, MAAS, RevX, Vizury, and YouAppi. Affle 3i Limited is listed on the stock exchanges in India (BSE: 542752 & NSE: AFFLE), with Affle Holdings as its Singapore-based promoter. About BU - Mediasmart: Mediasmart is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies, and trading desks globally. It empowers marketers to deliver unified and impactful communication across connected devices like Mobile, CTV, and DOOH, utilizing online and offline behavioral signals for better targeting and personalization.,