Programmatic Analyst

Role Overview: As an Analyst - Programmatic, you will be creatively managing digital media campaigns for global brands. Your expertise in ad tech and knowledge of the Digital Market Cycle will make you a great fit for this position. This role offers you the opportunity to work closely with top global brands and handle large and reputed accounts. Key Responsibilities: - Implement and manage day-to-day programmatic buys in DSPs in a self-service manner. This includes setting bid strategies and performance monitoring. - Deliver actionable audience and optimization-based insights at agreed-upon cadence. - Collaborate with agency teams to provide insights and recommendations that align with or enhance strategy/business goals. - Understand performance objectives and KPIs to develop successful optimization recommendations. - Proactively learn advanced trading and optimization techniques across all preferred platforms. - Strictly adhere to agreed quality and delivery timelines. Qualifications Required: - 2 to 5 years of experience in managing programmatic campaigns. - Hands-on experience using DSPs to build and optimize campaigns across various inventory, with preferred experience in Google platforms. - General troubleshooting skills and strong attention to detail. - Working knowledge of digital marketing, including display, video, social, and marketing analytics. - Proven technical and analytical aptitude, with a curiosity for testing and innovation. - Proficiency in Excel, with a demonstrated ability to organize and consolidate multiple data sources for analysis. (Note: No additional company details were mentioned in the job description),