Programmatic Analyst

As an Analyst - Programmatic, you will be tasked with creatively managing digital media campaigns for global brands. Your expertise in ad tech and understanding of the Digital Market Cycle will be invaluable in this role. Working closely with top global brands and owning large and reputed accounts will be a key aspect of this position. - 2 to 5 years of experience in managing programmatic campaigns - Hands-on experience using DSPs to build and optimize campaigns across various inventory, with preferred experience on Google platforms - General troubleshooting skills and strong attention to detail - Working knowledge of digital marketing including display, video, social, and marketing analytics - Proven technical and analytical aptitude, with a curiosity for testing and innovation - Proficient in Excel, with the ability to organize and consolidate multiple data sources for analysis In this role, you will be expected to: - Implement and manage day-to-day programmatic buys in DSPs, including setting bid strategies and monitoring performance - Deliver actionable audience and optimization based insights at agreed-upon cadence - Collaborate with agency teams to provide insights and recommendations aligning with strategy/business goals - Understand performance objectives and KPIs to develop successful optimization recommendations - Proactively learn advanced trading and optimization techniques across all preferred platforms - Strictly adhere to agreed quality and delivery timelines This role will report to the Manager of Media Services.,