Product Writer / Marketer (Web3 / Blockchain)

As a Product Writer / Marketer, your role involves creating, refining, and executing compelling content strategies to communicate product value, differentiation, and positioning to diverse audiences. You will collaborate closely with the product owner, designers, and developers to ensure consistent messaging aligned with business objectives. **Key Responsibilities:** - Craft clear Product Messaging & Value Proposition that highlights product benefits and competitive edge. - Develop Marketing Content across various formats like landing pages, email campaigns, case studies, blogs, and social media. - Provide Go-to-Market (GTM) Support for feature launches, product updates, and strategic campaigns. - Collaborate on Campaign Strategy & Execution for demand-generation and lead conversion initiatives. - Produce Sales Enablement collateral such as pitch decks and FAQs to help Sales articulate product value effectively. - Create Customer-Centric Storytelling with case studies and user success stories to showcase real-world impact. - Monitor Content Optimization & Analytics to refine strategies based on performance metrics. - Maintain Brand Voice & Consistency across all content aligning with the company's tone and guidelines. - Contribute to Thought Leadership & Awareness through industry-relevant content and reports. - Write UX & In-Product Copy to enhance product adoption and user experience. - Assist in Localization & Market Adaptation for international audiences while retaining core messaging. - Stay updated on Competitive & Market Research to inform content strategy. **Qualifications and Experience:** - Bachelors degree in Marketing, Communications, English, Journalism, or related field. - 5+ years of experience in product marketing, SaaS content strategy, or B2B tech marketing. - Proven portfolio showcasing product-focused and marketing-driven content. - Strong editing and storytelling skills with a focus on clarity, tone, and persuasion. - Familiarity with go-to-market strategies, sales enablement, and demand-generation campaigns. - Experience with marketing automation tools, CMS systems, and analytics platforms. - Knowledge of SEO, conversion copywriting, and performance marketing best practices. - Understanding of localization, internationalization, and audience segmentation. **Key Skills:** - Strategic Storytelling - Product Marketing Expertise - Cross-functional Collaboration - Data-driven Mindset - Versatility in writing - Customer Empathy - Attention to Detail - Agility in a growth-driven environment,