Product Writer / Marketer

As a Product Writer / Marketer, your role involves creating, refining, and executing compelling content strategies that effectively communicate the value, differentiation, and positioning of products to various audiences. You will collaborate closely with product owners, designers, and developers to ensure consistent and persuasive messaging aligned with business objectives. **Key Responsibilities:** - Craft clear Product Messaging & Value Proposition that highlights product benefits and competitive edge. - Develop high-impact Marketing Content across various formats such as landing pages, email campaigns, case studies, blogs, and whitepapers. - Support Go-to-Market (GTM) activities by planning and executing content for feature launches and strategic campaigns. - Collaborate with growth marketers on Campaign Strategy & Execution for demand-generation initiatives. - Produce Sales Enablement collateral like pitch decks and FAQs to help Sales articulate product value effectively. - Create Customer-Centric Storytelling content including case studies and user success stories. - Monitor Content Optimization & Analytics to refine strategies based on performance metrics. - Ensure Brand Voice & Consistency across all content in line with company guidelines. - Contribute to Thought Leadership & Awareness by developing industry-relevant content. - Write UX & In-Product Copy to enhance product adoption and user experience. - Partner with regional teams for Localization & Market Adaptation of content. - Stay informed on Competitive & Market Research to inform content strategy. **Qualifications and Experience:** - Bachelor's degree in Marketing, Communications, English, Journalism, or related field. - 5+ years of experience in product marketing, SaaS content strategy, or B2B tech marketing. - Proven portfolio showcasing product-focused and marketing-driven content. - Strong editing and storytelling skills with a focus on clarity, tone, and persuasion. - Familiarity with go-to-market strategies, sales enablement, and demand-generation campaigns. - Experience with marketing automation tools, CMS systems, and analytics platforms. - Knowledge of SEO, conversion copywriting, and performance marketing best practices. - Understanding of localization, internationalization, and audience segmentation. **Key Skills:** - Strategic Storytelling - Product Marketing Expertise - Cross-functional Collaboration - Data-driven Mindset - Versatility - Customer Empathy - Attention to Detail - Agility You should be able to frame product value in compelling narratives, understand competitive differentiation, collaborate effectively with various teams, evaluate content effectiveness through analytics, write across different formats, empathize with customer needs, ensure accuracy and brand consistency, and balance strategic planning with fast execution in a growth-driven environment.,