Product Portfolio Manager

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.The Position

Job Title: Product Portfolio Manager Serum Work Area (SWA)

Reporting to:

Lead Marketing, Instrumentation & Assays

Location:

Delhi

Role Purpose

The Product Portfolio Manager Serum Work Area (SWA) will be responsible for driving the business success of Roche's integrated Serum Work Area portfolio encompassing

Clinical Chemistry and Immunoassay instruments and assays

. This includes developing and executing product marketing strategies, managing the full lifecycle of assigned products, identifying growth opportunities, and ensuring the portfolio remains competitive, relevant, and aligned with Roche's long-term strategic priorities.

Key Responsibilities

• Portfolio Strategy & Product Lifecycle Management
• Develop, execute, and continuously refine portfolio strategies for SWA instruments and assays to achieve growth and profitability targets
• Lead product lifecycle management from introduction, growth, and maturity to phase-out in alignment with global and APAC strategies
• Evaluate portfolio gaps, market opportunities, and new technologies to recommend new product introductions
• Collaborate with APAC and Global teams on business cases, transitions, and portfolio rationalization plans
• Support registration, pricing, and portfolio harmonization in collaboration with RA, Finance, Supply Chain, and Global Marketing
• Product Marketing & Commercial Enablement
• Co-create and execute marketing plans for Clinical Chemistry and Immunoassay segments including focus assays
• Lead launch campaigns, internal readiness programs, and market activation plans for new instruments and assays
• Design and deploy marketing collaterals, clinical evidence summaries, digital campaigns, and educational materials tailored for laboratories, clinicians, and internal stakeholders
• Collaborate with sales and service teams to identify and convert opportunities, enhance Roche's value proposition, and strengthen assay penetration
• Conduct market analysis and customer segmentation to support demand generation and sales strategies
• Customer & Market Insights
• Conduct market research and competitive benchmarking to assess customer needs, pricing trends, and emerging market shifts
• Partner with KOLs and clinical experts to strengthen Roche advocacy in focus disease areas and promote adoption of high medical value assays
• Lead periodic customer satisfaction surveys, focus groups, and stakeholder workshops to derive actionable insights
• Represent the affiliate at regional/global marketing forums to share best practices and gain early visibility of new launches
• Cross-functional Collaboration & Governance
• Partner with MSA, RA, Comms, Supply Chain, Finance, and APAC marketing to ensure smooth product transitions, registrations, and lifecycle changes
• Liaise with external vendors and creative agencies for marketing material production, event planning, and digital activation
• Support compliance and documentation for audits, pricing updates, and regulatory submissions
• Capability Building & Customer Engagement
• Develop marketing and scientific training programs for internal teams and key customers
• Lead and support Roche participation in conferences, CMEs, and exhibitions to strengthen brand visibility and thought leadership
• Drive co-branding initiatives with key labs and hospitals for focus parameters and Roche solutions
• Enable field teams with competitor attack toolkits and ready reckoners showcasing Roche's technical and operational advantages
  

Who You Are

You are a dynamic professional with deep technical and commercial understanding of

Serum Work Area systems

, including

Clinical Chemistry and Immunoassay technologies

. You bring strategic thinking, strong analytical ability, and hands-on marketing experience to drive business success.