Product Marketing Specialist

Role & responsibilities

1. Developing GTM for NPD Plan & Execute launches across channels (retail, digital, B2b) and manage timing, creative assets, collateral etc.

2. New Product Development Understanding current market for lighting and developing suitable road map as per the product strategy.

3. MIS for Lighting Category Wise, Region Wise, Channel Wise Monthly Sales Data Analysis, Competition price tracking.

4. Marcom MIS Marcom material dispatch as per plan, marcom EMS raising and approval, data update from Sales team, coordination with all stakeholders, raising IR etc

5. Product Marketing MIS – Scheme data, Sales Data, EMS for price changes, scheme budgets etc, coordination with all stakeholders

6. Scheme entry in online portals

7. Data extraction and analysis

8. Assist PMG in scheme functions and monitoring of the same on both HO and Zonal basis

9. Coordinate with Zonal Sales team and other CFT for data extraction and analysis on various data required time-to-time as required by management

Key Competencies

1. Data extraction and analysis

2. Coordination with CFT teams

3. Self-Starter, organised and should be able to handle multiple tasks/timelines

4. Time management as per projects assigned