Product Marketing Manager

Job Description

About the Role: As a Product Marketing Manager at Uni, you will lead the strategic marketing effortsacross our Lending Business. This role involves full ownership of the go-to-market (GTM) strategy forall lending products and credit cards and optimising both top-of-funnel (TOFU) andbottom-of-funnel (BOFU) marketing initiatives. Your goal will be to drive business outcomes byeffectively integrating user feedback, leading creative campaigns, and leveraging data-driveninsights for continuous improvement. What youll do at Uni: Develop and execute end-to-end GTM strategies for new and existing lending products. Lead the creative direction and communication strategies for both GTM and Business AsUsual (BAU) campaigns. Optimise TOFU through cross-channel promotional and reactivation campaigns,performance creative strategy and more to maximise user acquisition. Enhance BOFU strategies through targeted communications aimed at reducing drop-offsand increasing conversions. Collaborate closely with the Product and Growth teams to align GTM and BAU growthinterventions with user research insights. Integrate user feedback into all communications and in-funnel experiences to enhancecustomer engagement. Whay youll need A proven track record of owning and delivering business outcomes. Experience in developing brand and campaign strategies across various products andchannels Strong analytical skills with the ability to derive meaningful insights from complex data. Excellent leadership capabilities, with experience working with cross-functional teams todrive product adoption and market penetration. Ability to work effectively in a fast-paced, high-growth environment. Exceptional communication and stakeholder management skills. 6+ years of marketing experience with at least 2 years in growth or product marketing roles. Bachelor s/Postgraduate degree in Marketing or a related field. Extensive experience in high-scale startups is preferabl