Product Marketing Manager, Platforms and Devices, Google Play

4 - 8 years

0 Lacs

Posted:6 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As a Product Marketing Manager at our company, you will play a crucial role in shaping the complete marketing experience of our products. You will work across various marketing fields such as growth marketing, product marketing, brand marketing, and social media. Your responsibilities will include managing cross-functional projects, crafting compelling narratives about our products, and executing go-to-market strategies for new product launches. **Key Responsibilities:** - Plan and execute go-to-market strategies for new product, program, and feature launches. - Craft product messaging and positioning, and provide recommendations for product improvements based on user insights and market analysis. - Develop external communications, including event narratives, blog posts, and other marketing collateral. - Collaborate with stakeholders to understand engagement, consumer insights, positioning, and product performance. - Work with regional and local marketing teams to communicate marketing goals and objectives and ensure global campaign alignment. - Advocate for developers or publishers in the region by showcasing unique market nuances through insights and guiding product and brand development to meet audience needs. **Qualifications Required:** - Bachelor's degree or equivalent practical experience. - 4 years of experience in marketing with working across one or more marketing fields (e.g., growth marketing, product marketing, brand marketing, social). - Experience in managing cross-functional or cross-team projects. In this role, you will be at the forefront of shaping how users experience our products and will be responsible for creating and executing impactful campaigns, building powerful narratives, and launching new initiatives to grow our ecosystem. You will collaborate with cross-functional teams to craft messaging, develop programs, and track progress against defined goals.,

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