Product Marketing Intern (Cross-Border)

As a Product Marketing Intern (Cross-Border) for a 6-month internship in Bangalore, your role overview includes working on market research, data mining, competitor intelligence, campaign execution, awareness building, analysis, reporting, and recommendations. Key Responsibilities: - Conduct structured research and data mining on potential merchants, industries, regions, and competitors. - Build a market intelligence repository capturing customer segments, trends, and competitor offerings. - Deliver actionable insights and reports that identify high-potential opportunities. - Track campaign performance, maintain CRM and sales enablement data, and support timely follow-ups. - Create campaign assets and tailored content for multiple audience segments, with measurable outcomes. - Measure the effectiveness of campaigns and research projects using defined KPIs. - Deliver performance reports with insights and recommendations to optimize marketing efforts and improve adoption metrics. Qualifications Required: - Fresher - 2025 passout ~ MBA / BBA / B.com. - Experience in FinTech / Technology organizations - Internship in Marketing / Product Marketing before. - Experience in a startup ecosystem or a product/Technology driven organization. In this role, you are expected to achieve outcomes such as a comprehensive market and competitor intelligence repository covering multiple regions and industries, executed campaigns with measurable impact on awareness, engagement, and lead generation, and actionable insights and recommendations that inform product positioning, go-to-market strategies, and growth initiatives. The learning outcomes include developing practical skills in market research, data mining, competitor analysis, and campaign execution, as well as learning to translate data and insights into actionable recommendations that drive business impact.,