Product Manager- Social Media

About The Role

Product Manager Social Media

product, growth, and content

social media, data, and product thinking

Key Responsibilities

• Define the product roadmap for social media-led growth, engagement, and analytics.
• Work closely with design, engineering, growth, and marketing teams to conceptualize, build, and launch features.
• Identify opportunities to improve social content performance, virality, and user engagement.
• Collaborate with the growth and creative teams to build internal tools, dashboards, and automation systems for campaign management and performance tracking.
• Conduct user research, analyze data, and translate insights into product improvements.
• Own the end-to-end lifecycle from ideation to launch and post-launch iteration.
• Stay updated with trends across Meta, LinkedIn, YouTube, TikTok, and emerging social platforms to identify new opportunities.
• Drive metrics such as engagement, retention, reach, and conversion through product interventions.
  

Qualifications & Skills

• 35 years of experience in product management, preferably in social media, growth, or creator-focused products.
• Strong understanding of social media algorithms, engagement levers, and platform APIs.
• Experience working cross-functionally with design, data, and engineering teams.
• Analytical mindset proficiency with Mixpanel, GA4, or SQL preferred.
• Ability to turn insights into product hypotheses and measurable experiments.
• Excellent communication and stakeholder management skills.
• Prior experience in AdTech, content, or creator economy domains is a plus.
  

Why Join Us

• Work on cutting-edge social media products shaping how brands grow online.
• Collaborate with a fast-moving, creative, and data-driven team.
• Get ownership from day one influence product vision and impact at scale.
• Opportunity to grow into a Senior Product Manager / Growth Product Lead as the org scales.