Product Manager

Role Overview:

The Product Manager will be responsible for identifying, evaluating, and introducing new products from global markets into the companys portfolio. This role requires a deep understanding of market trends, customer needs, and supplier capabilities. The Product Manager will work closely with the Purchase and Sales teams to design and execute go-to-market strategies that maximize commercial success.

Key Responsibilities

1. Product & Market Research:

- Continuously scan global markets for new product opportunities in line with companys growth strategy.

- Track emerging industry trends, competitor product launches, regulatory developments, and technological advancements.

- Conduct detailed product feasibility studies, including market sizing, cost competitiveness, and regulatory compliance.

2. Supplier Identification & Management:

- Identify and qualify potential suppliers globally; evaluate them for quality, reliability, and pricing.

- Build and maintain strong relationships with international suppliers and manufacturers.

- Negotiate commercial terms, ensuring long-term supply security and competitive pricing.

3. Go-to-Market Strategy:

- Collaborate with Purchase and Sales teams to build business cases for new product introductions.

- Develop launch plans, including pricing strategy, positioning, and promotional support.

- Work with regulatory/compliance teams to ensure all product approvals and certifications are in place before launch.

- Track product performance post-launch and recommend course corrections.

4. Cross-Functional Collaboration:

- Work with the Purchase team on sourcing strategy and procurement planning.

- Support the Sales team with product knowledge, training, and marketing collateral.

- Partner with Finance to model product profitability and ROI.

- Liaise with Logistics/Warehouse teams to ensure smooth supply chain readiness.

5. Monitoring & Reporting:

- Maintain a product pipeline tracker with status of evaluation, approval, and launch timelines.

- Provide regular updates to senior management on pipeline progress, risks, and market intelligence.

- Recommend discontinuation of underperforming products where relevant.Role & responsibilities