Job
Description
Skill required: Marketing Operations - Product Requirement Definition Designation: Product Management Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Product and Communications Specialist is responsible for managing product-related communications and marketing strategies to ensure consistent messaging and alignment with Client's brand objectives. This role bridges product management and marketing functions, ensuring the effective promotion and positioning of Client's products while engaging stakeholders and customers through impactful communication initiatives. Strong understanding of product marketing and communications principles. Proficiency in marketing tools and analytics platforms. Knowledge of content management systems (CMS) and basic graphic design or video editing skillsYou will be responsible for Product Requirement Definition which requires a deeply connected product and system design understanding to design new solution requirements (i.e. materials, dimensions, user interactions, etc.) and manage the processes related to the customer requirements for a product (definition, related decisions, realization, etc.) along with the entire PLM. What are we looking for? Excellent verbal and written communication skills with a flair for storytelling. Strategic thinker with a customer-centric approach. Strong project management skills with the ability to manage multiple initiatives simultaneously. High level of creativity and attention to detail. Ability to work effectively in cross-functional and multicultural teams. Proven track record of managing successful product campaigns and developing impactful communications. Experience in a global or regional organization is preferred. Roles and Responsibilities: Product Marketing Strategy:oDevelop and implement product marketing plans, including positioning, messaging, and promotional strategies.oCollaborate with product teams to ensure a clear understanding of product features, benefits, and market differentiators. Content Development:oCreate and manage compelling content for product launches, campaigns, and promotional materials across multiple channels, including digital, print, and social media.oEnsure all communications align with Client's brand guidelines and resonate with target audiences. Stakeholder Engagement:oWork with internal stakeholders, including sales, product, and marketing teams, to ensure unified messaging and objectives.oAct as the primary point of contact for product-related queries and communications within the organization. Campaign Execution and Monitoring:oExecute integrated campaigns to promote products, collaborating with creative teams and external agencies as needed.oTrack and analyze campaign performance, providing insights to optimize future initiatives. Market Research and Insights:oConduct market research to understand customer needs, industry trends, and competitor activities.oUse insights to refine product positioning and tailor communication strategies. Crisis and Issue Management:oManage product-related communications during crises or issues, ensuring timely, clear, and accurate messaging. Qualifications Any Graduation
