PRODUCT LEAD

As a Product Lead in Ad Tech at Times Internet, you will be responsible for taking ownership of and enhancing the data layer that powers Colombia's AdTech stack. Your role will involve defining and prioritizing product requirements for AI-driven ad serving, integrating with various AdTech ecosystem components such as SSPs, DSPs, DMPs, CDPs, and internal/external APIs to improve audience intelligence and campaign performance. Privacy and compliance will also be key focus areas for you. Collaboration with cross-functional teams including engineering, analytics, sales, and operations will be essential for executing product roadmaps and go-to-market strategies. Staying updated with the latest advancements in AI and GenAI capabilities for recommendation engines, predictive audience modeling, and smart creatives will be crucial for driving innovation and impact within the AdTech domain. To excel in this role, you should have at least 7 years of experience in Product Management, particularly in AdTech, MarTech, Data Infrastructure, and AI use cases. A deep understanding of programmatic advertising, real-time bidding, cookies vs. cookieless targeting, and contextual systems is required. Your experience with data pipelines, AI, and machine learning frameworks will be invaluable in this position. A proven track record of building scalable platforms or APIs for audience targeting or campaign optimization is essential. You should possess the ability to translate complex technical concepts into simple, business-friendly outcomes. Strong analytical skills and proficiency in tools like BigQuery, SQL, and GA are necessary. Excellent communication and stakeholder management skills are also critical for success in this role. Previous experience working with GenAI, LLMs, or AI Agents in marketing/advertising contexts will be an added advantage. Join us at Times Internet to drive the future of advertising with Colombia and be a part of a dynamic team that is committed to innovation and excellence.,