PRODUCT LEAD

As a Product Lead in Ad Tech at Times Internet, you will play a crucial role in the Times Ad Platform vertical within the Product Management domain. With over 9 years of experience in Product Management, preferably in AdTech, Data, or AI, you will be instrumental in driving innovation and impact in the digital advertising space. About Times Internet: Times Internet is India's largest digital products company, committed to creating premium digital products that enhance the lives of millions across various categories such as News, Sports, Fintech, and Enterprise solutions. As an equal opportunity employer, inclusivity and diversity are strongly promoted at Times Internet. About The Business Unit: Colombia is a contextual AI-driven AdTech platform that revolutionizes digital advertising through advanced machine learning and AI technologies. With over 650 million unique users monthly, Colombia provides highly targeted and personalized ad experiences, ensuring optimal engagement and performance. Key Responsibilities: - Product Ownership: Own and evolve the data layer powering Colombia's AdTech stack - AI/ML Use Case Enablement: Define and prioritize product requirements for AI-driven ad serving - AdTech Ecosystem Integration: Lead integration with SSPs, DSPs, DMPs, CDPs, and internal/external APIs to enhance audience intelligence and campaign performance - Privacy & Compliance - Cross-Functional Leadership: Collaborate with engineering, analytics, sales, and operations teams to execute product roadmaps and GTM strategies - Innovation & Impact: Explore & stay up to date with the latest AI and GenAI capabilities for recommendation engines, predictive audience modeling, and smart creatives Qualifications Required: - 7+ years of experience in Product Management with a focus on AdTech, MarTech, Data Infrastructure, AI use cases - Strong understanding of programmatic advertising, real-time bidding, cookies vs. cookieless targeting, and contextual systems - Experience with data pipelines, AI, and machine learning frameworks - Proven track record of building scalable platforms or APIs used for audience targeting or campaign optimization - Ability to translate complex tech into simple, business-friendly outcomes - Strong analytical mindset and familiarity with tools like BigQuery, SQL, GA, etc. - Excellent communication and stakeholder management skills - Experience working with GenAI, LLMs, or AI Agents in marketing/advertising use cases Join Times Internet and be a part of a dynamic team that is committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Experience the future of advertising with Colombia!,