Process Trainer (Google ads)

Experience - 4+ years

Key Responsibilities

Training Delivery

• Conduct onboarding and refresher training sessions for Ad Sales teams.
• Train team members on

  Google Ads (Search, Display, Video, PMax)

  , campaign lifecycle, and best practices.
• Teach ad policy compliance, account structure, keyword strategy, bidding models, and optimisation techniques.
• Deliver role-specific training covering outbound sales, consultative selling, lead conversion, and client engagement.

Process & SOP Development

• Develop process documents, SOPs, playbooks, and training modules for Ad Sales operations.
• Standardise workflows related to campaign setup, lead management, pitch creation, and reporting.
• Implement quality checks and build guidelines to ensure error-free execution.

Performance Monitoring & Coaching

• Assess individual and team performance through evaluations, assessments, quizzes, and mock calls.
• Identify skill gaps and create targeted coaching plans.
• Provide regular feedback to improve pitch quality, platform understanding, and client communication.
• Monitor adherence to workflow, compliance, and productivity KPIs.