Principal Partner - Digital

Job Description

Reporting of the role This role reports to the National Digital Lead 3 best things about the job: A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world Working within a proven, fast growing Media specialists servicing some of the biggest brands in the region A revenue driving role with the market leader in a high growth sector of the marketing services industry In this role, your goals will be: In three months: Formulate digital strategy and ensure that recommendations and decisions are consistent with client s objectives and strategies Offer newer media options, and building a strong media product Keep abreast of current events in target markets that impact client s business In six months: Support training of digital staff and recommend actions to manage individual career paths Train direct reports in media and marketing disciplines as well as in the specifics of the client s business and industry. In 12 months: Oversee media financial management profitability of the Client account What your day job looks like at Mindshare: Formulate digital strategy for client s business and ensure that recommendations and decisions are consistent with client s objectives and strategies Assume lead role in integration of client s media efforts and demonstrate full understanding of client s businesses as basis for all future work Demonstrate understanding of 3rd party research methodology and how data can be used to shape client conversations Actively promote GroupM s ambition and values to all media partners by establishing strong relationships with key media owners Investigate all new opportunities from a broad perspective to determine appropriateness and soundness of idea Manage GroupM s digital planning and implementation resources and partner agencies, where applicable, to deliver quality and timely programs & buys. Continually seek innovative and breakthrough ideas, approaches and solutions Keep up to date with emerging digital trading platforms, identifying those with benefit, scaling the opportunity and help in advise on implementation What you ll bring: Understanding of new age digital ecosystem with focus on programmatic, data based media approach, integrated digital management Strong understanding of Biddable media strategy & planning covering - search, social & Programmatic media In depth understanding of Adtech ecosystem including GMP, BAV, Measurement etc Possess and demonstrate excellent understanding of media fundamentals, including media math, target audience development, and communication goals Demonstrate sharp strategic thinking and effective problem-solving skills Ability to work within and effectively manage a team, decisively organizing multiple assignments for both self and team direct reports Adherence to tight deadlines while delivering flawless work Extremely business-minded and detail-oriented, with clear and proven organizational skills Excellent verbal and written communication skills Show ability in training and leadership capability Appropriately and openly participate in team, agency, and industry initiatives Demonstrate genuine curiosity and interest in our client & it s business Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint Minimum qualifications: 15+ years of related media/communications planning experience, with focus on team leadership and management Post Graduate degree preferred; concentration in advertising, marketing, business administration, and/or communications preferred