Pre-Sales Executive / Lead Generation Specialist

Job Summary:

Pre-Sales Lead Generation Specialist

Key Responsibilities:

• Identify and research potential customers across target sectors using online databases, company websites, LinkedIn, and other industry resources.
  

• Make outbound cold calls, cold emails, and follow-up calls

  to generate qualified leads.
• Engage with key decision-makers such as CIOs, CTOs, Procurement Managers, and Business Heads.
  
• Understand customer needs and propose suitable product/solution positioning.
  

• Schedule product demos, discovery calls, and qualified meetings

  for the Sales / Product team.
• Maintain an accurate CRM record of all activities, interactions, and lead status.
  
• Collaborate closely with the Sales & Marketing teams to refine messaging and targeting strategies.
  
• Track lead conversion rates and continuously improve outreach effectiveness.
  
• Participate in sales review meetings and provide insights on lead quality and market trends.
  

Required Skills & Experience:

• 5 to 6 years of experience

  in B2B lead generation or pre-sales (IT / Software / SaaS preferred).
• Proven track record of successful

  cold calling

  and appointment scheduling.
• Excellent verbal and written communication skills.
  
• Strong interpersonal skills with the ability to engage decision-makers confidently.
  
• Familiarity with

  CRM tools and lead management systems

  .
• Good understanding of technology or enterprise product ecosystem (preferred).
  
• Ability to work independently with minimal supervision and meet targets consistently.
  

Preferred Skills (Good to Have):

• Experience in selling/ promoting

  Software, SaaS, or IT solutions

  .
• Work experience in

  Domestic Indian Enterprise Market

  (Tier-1, Mid-market, or SMB).
• Knowledge of LinkedIn Sales Navigator or similar lead research tools.
  

What We Offer:

• Competitive salary + performance-based incentives.
  
• Opportunity to work closely with Sales Leadership and Product teams.
  
• A collaborative, growth-oriented work environment.