PR Executive-Corporate Social Responsibility (CSR)

Role Overview: As a Public Relations (PR) professional in this role, you will play a crucial part in raising awareness and building trust for the company's Corporate Social Responsibility (CSR) activities. Utilizing various communication channels, you will inform the public and stakeholders about the company's commitment to social and environmental causes. Your responsibilities will include emphasizing the positive impact of these initiatives and ensuring that all communication regarding CSR is genuine and reflective of the company's actual efforts. Key Responsibilities: - Engage stakeholders through effective communication and interaction with employees, customers, investors, and the wider community. - Create opportunities for stakeholders to participate in CSR activities to foster a shared sense of purpose and belonging. - Utilize storytelling and human-interest angles to connect with audiences emotionally and make CSR initiatives more relatable and impactful. - Proactively manage the company's reputation by showcasing dedication to CSR and addressing potential reputational risks. - Measure and report the impact of CSR efforts by tracking media coverage, social media engagement, and stakeholder feedback. - Collaborate with other departments, such as marketing and sustainability, to integrate CSR initiatives with the overall business strategy. Qualifications Required: - Bachelor's degree in Public Relations, Communications, Marketing, or related field. - Proven experience in PR, CSR, or related field with a strong understanding of stakeholder engagement and reputation management. - Excellent communication skills with the ability to convey CSR initiatives effectively through various channels. - Strong analytical skills to measure the impact of CSR efforts and adjust PR strategies accordingly. - Ability to collaborate effectively with cross-functional teams and align CSR messaging with marketing campaigns. (Note: Omitted additional details of the company as it was not present in the provided job description),