PR & Content Executive

Job Title:

Location:

Employment Type:

No Virtual Interview | Face to Face Interview is mandatory

About India Designer Show:

The India Designer Show is a prestigious platform that celebrates India's most visionary creative minds, from fashion to lifestyle, art, and beyond. More than just an event, it brings design and innovation to life, spotlighting homegrown talent and Swadeshi excellence on a global stage. By fostering collaboration and offering unmatched exposure, it empowers designers, innovators, and creators to showcase their ideas, gain recognition, and leave a lasting mark on the world.

Job Summary:

The PR & Content Executive will be the voice of the India Designer Show, responsible for executing dynamic public relations and content strategies that build brand presence, drive media coverage, and create compelling narratives around the show, its designers, and its mission. This role requires a blend of excellent writing skills, media relations expertise, event support, and a keen eye for high-quality, luxury fashion and design content.

Key Responsibilities

1. Public Relations & Media Relations

• Media Outreach: Build, maintain, and actively cultivate strong relationships with key journalists, editors, stylists, fashion critics, and media houses across print, digital, and broadcast platforms (fashion, lifestyle, business, and entertainment).
• Press Materials: Draft, edit, and distribute compelling press releases, media alerts, speaking points, and Q&A documents for designer announcements, show schedules, partnerships, and event highlights.
• Coverage Generation: Actively pitch stories and feature opportunities to secure high-value, positive earned media coverage for the event and participating designers. Media Monitoring: Track, analyze, and report on all media mentions and PR campaign performance, adjusting strategies as needed for optimal results.
• Event Coordination: Assist in managing media accreditation, coordinating press conferences, interviews, and media logistics for the main show days and related events.
• VIP & Celebrity Relations: Support the team in managing media interactions with celebrities, fashion influencers, and VIP guests to maximize positive press.

2. Content Strategy & Creation Content Planning:

• Contribute to the development and execution of the overall content strategy aligned with the India Designer Show's brand identity and marketing objectives.
• Copywriting: Create high-quality, engaging, and brand-consistent copy for a range of platforms, including the official website, show catalogue, email newsletters, and marketing collateral.
• Social Media Content: Collaborate with the social media team to develop creative content ideas (posts, captions, stories) that generate buzz and high engagement, reflecting the luxury and glamour of the show.
• Designer Stories: Interview and create insightful content (articles, blogs, video scripts) profiling participating designers, sponsors, and show partners to highlight their unique stories and craftsmanship.
• Visual Asset Management: Coordinate with photographers and videographers to ensure the timely creation and proper distribution of all visual assets for media and content channels, maintaining a high standard of aesthetics.

Essential Requirements

• Experience: 1-3 years

  of proven experience in Public Relations, Communications, or Content Creation, preferably within the fashion, luxury, events, or design industry. Education: Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.

• Communication Skills:

  Exceptional written and verbal communication skills with a strong command of English and the ability to craft sophisticated, error-free content.

• Media Acumen:

  Existing relationships with Indian fashion and lifestyle media are highly advantageous.

• Organisational Skills:

  Highly organized with an ability to manage multiple projects simultaneously under tight deadlines in a fast-paced, high-pressure event environment.

• Industry Knowledge:

  Passion and awareness of the Indian fashion, design, and luxury market, including key designers, trends, and media publications.

Key Competencies

• Proactive & Resourceful:

  Takes initiative and can creatively generate press angles and content ideas.

• Attention to Detail:

  Meticulous in all written materials, media lists, and coordination tasks.
• Team Player: Ability to collaborate effectively with marketing, operations, design, and vendor teams.

• Crisis Management:

  Basic understanding of reputation management and the ability to respond to media inquiries professionally and swiftly.

• Digital Proficiency:

  Familiarity with social media platforms and media monitoring tools.

The India Designer Show is a prestigious platform that celebrates India's most visionary creative minds, m fashion to lifestyle, art, and beyond. More than just an event, it brings design and innovation to life, spotlighting homegrown talent and Swadeshi excellence on a global stage. By fostering collaboration and offering unmatched exposure, it empowers designers, innovators, and creators to showcase their ideas, gain recognition, and leave a lasting mark on the world.

The India Designer Show is a prestigious platform that celebrates India's most visionary creative minds, from fashion to lifestyle, art, and beyond. More than just an event, it brings design and innovation to life, spotlighting homegrown talent and Swadeshi excellence on a global stage. By fostering collaboration and offering unmatched exposure, it empowers designers, innovators, and creators to showcase their ideas, gain recognition, and leave a lasting mark on the world.