PPC Specialist

Job Title: PPC Specialist

Location: Bhopal, MP
Experience Required: 1–2 Years
Salary Range: 3 - 4 lpa
Department: Digital Marketing

About the Role:

We are looking for a data-driven and performance-oriented PPC Specialist to manage and optimize our paid advertising campaigns. You will be responsible for driving qualified traffic, generating leads, and maximizing return on ad spend across platforms like Google Ads, Meta (Facebook/Instagram), and others.

Key Responsibilities:

• Manage and optimize PPC campaigns across platforms like Google, Facebook, and LinkedIn.
• Conduct keyword research and create compelling ad copy to attract targeted traffic.
• Monitor performance metrics and adjust bids, targeting, and creatives to meet campaign goals.
• Optimize landing pages and run A/B tests to improve conversions and Quality Score.
• Track results and manage budgets using tools like Google Analytics to maximize ROI.

Requirements:

• Proficiency with Google Ads and Facebook Ads Manager.
• Strong understanding of CPC, CTR, CPA, ROAS, and conversion tracking.
• Familiarity with tools like Google Analytics, SEMrush, or similar.

Job Type: Full-time

Pay: ₹300,000.00 - ₹400,000.00 per year

Benefits:

• Provident Fund

Ability to commute/relocate:

• Arera Colony, Bhopal, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master's (Required)

Experience:

• Digital marketing: 1 year (Required)

Location:

• Arera Colony, Bhopal, Madhya Pradesh (Required)

Work Location: In person