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Nature Technologies Pvt Ltd logo

PPC Specialist in Kolkata

0 years

0 Lacs

Greater Kolkata Area

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

ads research targeting testing tracking analyze data design content software development service branding marketing strategies

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

  • Plan, execute, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and YouTube
  • Conduct thorough keyword research and implement effective bidding strategies
  • Create compelling ad copy and optimize ad creatives for high performance
  • Set up and manage Search, Display, Shopping, and Remarketing campaigns
  • Monitor campaign performance daily and adjust bids, budgets, and targeting as needed
  • Optimize campaigns to meet or exceed KPIs such as CTR, CPC, CPA, and ROAS
  • Use negative keywords and match types to refine targeting and reduce wasted spend
  • Perform A/B testing on ads, landing pages, and audience segments to improve results
  • Set up and troubleshoot conversion tracking using tools like Google Tag Manager and Google Analytics
  • Analyze data to generate actionable insights and prepare detailed performance reports
  • Collaborate with design and content teams to ensure alignment between ads and landing pages
About Company: Nature Technologies Pvt Ltd is a global software development company headquartered in Kolkata, India, with offices located in New Delhi and Florida, USA. The company was founded in 2007 and has since then grown to become a leading player in the software development industry. With a team size of over 100 professionals, Nature Technologies Pvt Ltd is renowned for its expertise in developing enterprise software, software-as-a-service, branding and marketing, as well as large enterprise web application development. The company's software solutions are designed to be scalable, secure, and user-friendly. Apart from software development, Nature Technologies Pvt Ltd also provides branding and marketing services to help businesses build their brand identity and reach a wider audience. The company's team of marketing experts works closely with clients to develop effective branding and marketing strategies that help them achieve their business goals.

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