0 - 2 years

0 Lacs

Posted:1 hour ago| Platform: Naukri logo

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Job Type

Internship

Job Description

PPC Intern

Responsibilities
Develop and Execute Strategies::



  • Create comprehensive PPC and performance marketing strategies to drive user acquisition, engagement, and retention across digital channels, including paid search, display advertising, social media, and email marketing.



  • Collaborate with clients and team members to align strategies with business goals, target audience insights, and market trends.
Performance Monitoring:



  • Create comprehensive PPC and performance marketing strategies to drive user acquisition, engagement, and retention across digital channels, including paid search, display advertising, social media, and email marketing.



  • Collaborate with clients and team members to align strategies with business goals, target audience insights, and market trends.
Performance Monitoring:



  • Track campaign performance metrics (e.g., CTR, CPA, ROAS) and conduct regular analysis to identify trends, insights, and areas for optimization.



  • Utilize data analytics tools to track and measure campaign effectiveness, conduct A/B tests, and optimize conversion funnels for maximum efficiency.
Campaign Management:



  • Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and Social media platforms.



  • Assist in setting up and managing PPC campaigns on Google Ads /Meta Ads and other platforms



  • Support the team in optimizing campaign performance and improving ROI .



  • Communicate with clients on campaign progress and provide reporting.



  • Stay updated with the latest PPC trends and best practices



  • Assist in creating ad copies and landing page optimization.
Requirement



  • Candidate must have completed a Digital Marketing course/certification .



  • Must have experience working on few projects /campaigns .



  • Basic understanding of PPC advertising and digital marketing concepts.



  • Conduct Keyword Search and competitor analysis .



  • Good communication skills with fluency in English



  • Familiarity with performance metrics (CTR, CPL, CPM, CPA, etc.)



  • Impressions and Formulas .



  • Knowledge of keyword research and tools (Google Ads, keyword planners, etc.)



  • Familiarity with Google Ads and analytics tools is a plus .
What We Offer



  • Hands-on experience in PPC and digital marketing .



  • Opportunity to work with diverse clients and campaigns



  • Learning and growth opportunities in a dynamic team .
Apply Now!

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