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AVE-Promagne Business Solutions logo

PPC Head

7 - 10 years

25 - 30 Lacs

Ahmedabad

Posted:2 months ago| Platform: Naukri logo

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Skills Required

PPC campaign management marketing PPC strategies PPC campaign management Budget Management SEO social media

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities: Campaign Management: Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media. Conduct keyword research and selection for PPC campaigns. Write compelling ad copy and design effective landing pages. Monitor and analyze campaign performance, making adjustments as needed to improve results. Budget Management: Develop and manage campaign budgets, ensuring optimal allocation and efficient spending. Track and report on budget utilization, providing regular updates to management. Performance Analysis: Analyze campaign data to identify trends and insights. Generate detailed performance reports and present findings to stakeholders. Utilize A/B testing to improve ad performance and conversion rates. Collaboration: Work closely with the content strategist, social media manager, and SEO specialist to align PPC strategies with overall marketing goals. Coordinate with the graphic designer and video producer to create visually appealing ads. Staying Updated: Keep up-to-date with industry trends, platform updates, and best practices. Implement new features and strategies to maintain a competitive edge. Qualifications: Education: Bachelors degree in Marketing, Advertising, Business, or a related field. Experience: Minimum of 3 years of experience in managing PPC campaigns. Proven track record of successful PPC campaign management.

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