PPC Executive

As a Paid Media Specialist at Wildnet Technologies, you will be responsible for managing and optimizing paid media campaigns on Meta (Facebook, Instagram) and Google Ads. Your role will involve analyzing, tracking, and optimizing campaign performance using key metrics such as CTR, conversion rate, impression share, quality score, bids, and budget pacing. You will collaborate with internal stakeholders to manage project timelines, deliverables, and ensure the efficient use of budgets. Additionally, you will stay updated on the latest PPC and biddable media trends to adopt industry best practices. Key Responsibilities: - Analyze, track, and optimize campaign performance using key metrics - Recommend strategic improvements to meet campaign goals - Collaborate with internal stakeholders to manage project timelines and deliverables - Manage analytics dashboards and MIS tools, suggesting data improvements - Maintain client communication and manage task priorities to ensure KPIs are met - Stay updated on the latest PPC and biddable media trends Qualifications Required: - Proficiency in Google Analytics - Strong understanding of Google Ads and bid management tools - Good analytical and number-crunching ability - Knowledge of Programmatic platforms - Ready to work for 6 months on a contract basis,