PPC Executive

As a PPC Executive, you will be responsible for managing and optimizing paid search campaigns across various platforms. Your role will involve a strong understanding of PPC principles, data analysis, and campaign management to drive traffic, conversions, and ROI. **Key Responsibilities:** - Conduct keyword research and analysis to identify opportunities. - Develop and implement PPC campaigns on platforms like Google Ads and Bing Ads. - Manage campaign budgets and bidding strategies. - Monitor and analyze campaign performance, providing insights and recommendations. - Optimize ad copy, landing pages, and overall campaign structure. - Perform A/B testing to improve campaign effectiveness. - Stay up-to-date with the latest PPC trends and best practices. - Collaborate with the marketing team to align PPC efforts with broader marketing goals. - Generate regular performance reports and present findings to stakeholders. **Qualifications Required:** - Strong understanding of PPC principles and best practices. - Proficiency in data analysis and campaign management. - Experience with platforms like Google Ads and Bing Ads. - Ability to perform keyword research and analysis effectively. - A/B testing experience and knowledge of campaign optimization techniques.,